Class 7- Magazines

DISCUSSION: We discussed the three stages of media development, which apply to magazines and to other media we are studying:

• Elite stage -- Only the most wealthy, most educated have access
• Popular stage -- Most people have access, but choices are limited
• Specialized stage -- Everyone has access, but choices are fragmented

SHOW AND TELL: We looked at older copies of Life, National Geographic, Rolling Stone, etc. and examples of different types of magazines: Trade, public relations, consumer; and academic and professional journals.

MAGAZINE COVERS: We viewed online the best magazine covers of '09, and Time magazine covers. We also viewed the  Top 40 covers of 1965-2005, which includes some classics you might be familiar with.

The magazine quiz will be on Thursday. Also - Cookies!

Due Thursday at midnight:  The Internet Search Project. Turn it in at TurnItIn.com.

BLOG 4 - Magazine Proposal - 25 points (due Sunday midnight)

Write a proposal for a new magazine (either a print magazine or an online magazine), as if you were going to submit it to a publisher. Your proposal should include:

·         Name of magazine

·         Concept – how is your magazine different from existing magazines?

·         Readers – demographics and psychographics (may include age group, gender, ethnicity, income level, interests, self-image, self-identification, etc.)

·         Other magazines serving this demographic (your competition) – your investors will want to know how your magazine is different or better?

·         Five advertisers who you think would like to reach your readers

·         Five articles you might include in your premier issue

·         Describe the cover of your premier issue (photo, graphics, color, words, etc.)

·         Draw (or create electronically) your proposed cover, including the name of the magazine and highlighting top articles, and post it on your blog and/or bring it to class. Stick figures are OK. Here's a template to create a cover electronically.

I will give prizes for the best magazine proposal (most original and feasible) and for the most artistic.