Class 15 - Public Relations

POWERPOINT - We viewed videos about Edward Bernays and about various aspects of public relations. We discussed greenwashing, astroturfing, crisis management and celebrity image make-overs.

DVD - We continued to view Bowling for Columbine (see below).

RESEARCH PAPER - We discussed the Works Cited (annotated) that is due Thursday Feb. 24. easybib.com will format the list for you if you type in all the inputs. When you're entering items you found on EBSCO and other databases, you should first choose Database as the type of item, then enter all of the required information and your annotation. See my website for a sample MLA Works Cited page with annotations.

DUE THURSDAY - Formatted Works Cited list with three items for the Research Paper.

HOMEWORK - Read Chapter 13 - Advertising and complete workbook assignment.

Class 14 - Electronic News

DVD - We began viewing Michael Moore's Bowling for Columbine which examines the roots of violence in the United States.

Due on Tuesday Feb. 22 - Take home Chapter 11 quiz.


RESEARCH PAPER - The assignment will be due in two weeks, and will be the basis of presentations during the last week of class. Students must use academic databases to find most of the sources. Here is information about Accessing Library Databases.

Due on Thursday Feb. 24: Three items for the Works Cited List, with annotations. For help with MLA style, use easybib.com, where you can enter all the necessary information and the annotation and it will generate a Works Cited WORD document.

HOMEWORK:  Read Chapter 12 - Public Relations and complete the workbook assignments.

 BLOG:  Week 7: Internet (15)

Have you used the Internet for shopping, gaming or dating, or do you know someone who has? Do you know anyone who has developed an addition (or time-consuming habit) of one of these activities? Explain how it affected their lives and how they put a stop to it, if they did. Include friendly links to any specific sites you mention.

Class 13 - Internet

RESEARCH PAPER:  We discussed the Research Paper, which will be due in two weeks and will be the basis for presentations the last week of the quarter. The assignment with links is on my De Anza website here.

DUE THURSDAY: Topic for the Research Paper. You should do some preliminary research before proposing a topic. Your topic needs to be controversial in some way, specific and something you're genuinely interested in.

HOMEWORK: Read Chapter 11 (Electronic News) and complete the workbook exercises.

Class 12 - Television

DISCUSSION: We discussed viewing habits and  favorite shows. We talked about characters who reinforce stereotypes and those who defy them. We viewed clips including this one from Family Guy about the Freakin' FCC:

QUIZ 9 (Television) will be an online quiz. You can access it at the textbook website. At the end of the quiz, fill in your name, class student number, e-mail address and my e-mail address, and hit submit. You should immediately see a pop-up that the quiz has been sent. if you don't get the pop-up, copy and paste the quiz and e-mail it to yourself and me. Quiz is due Sunday Feb. 13 at midnight.

QUIZ MAKEUPS (due Tuesday Feb. 15 in class):  Missed quizzes or low quiz scores on Quizzes 1 to 7 can be made up by answering the Self-Quiz questions (in the light blue boxes) within each chapter for each missed quiz. You can find the questions at my De Anza Website. Each quiz question is worth one point. If you got a grade of 0 or missed a quiz, answer 10 questions for that chapter. For quizzes in which you received a grade lower than 10, answer as many questions as you would like to make up. You can make up 50 total quiz points over the quarter.  Your responses should include the questions and should be typed (or very neatly written), with the chapter clearly labeled and handed in. Bullet points are OK.

 

HOMEWORK: Read Chapter 10, complete workbook.

BLOG Week 6: Television

Find and describe an online video (from YouTube or another video site) that explains or explores topics that are mentioned in the textbook. Videos should be under 10 minutes in length and should not be one that a classmate has already posted.  For each video, give a link to the video and include:

·         The length of the video

·         A description of the video in your own words

·         The name of the corresponding chapter in our textbook

·         A course related quiz question to go along with the video

·         An answer to the quiz question

An example: http://www.youtube.com/watch?v=sIFYPQjYhv8&

Length: 4:22
Description: Stats and facts concerning Social Media's accelerated assimilation into mainstream culture.
Chapter 2: Media Impact, Chapter 10: Internet, other chapters.
Quiz Question: In comparison to Facebook, which reached 100 Million users in a matter of months, how many years did it take for Radio to reach 50 million users?
Answer: 38 years

Class 11 - Radio

DISCUSSION: Students wrote on the board the radio stations they listen to, including satellite and Internet radio. We discussed the formats, including rap, hip-hop, rap, public and campus stations and latin. No one seemed to listen to country, the most popular format in the U.S.

HISTORY: We discussed the invention of radio and watched a brief clip about "War of the Worlds" and a clip about CKLW , a 1960s-1970s AM station in the Detroit area that I listed to as a tweener/teenybopper.


DVD: We continued to view This Film is Not Yet Rated, an analysis and commentary on the Motion Picture Association of America's rating system.




HOMEWORK: Read Chapter 9 - Television, complete workbook page. We will have a Ch. 9 quiz on Thursday.

QUIZ MAKEUPS - See the post below. Clarification: You can make up 50 quiz points during the quarter. That could be 5 quizzes you totally missed or scored 0 on, or a few points from several quizzes where you scored less than 10.  New due date: Tuesday Feb. 15.

GRADES: If your grades are lagging, now is the time to catch up on work, e.g. the Internet Search Project  (e-mail the assignment to me as TurnItIn has expired) and missing Blogs.  

Class 10 - Recordings

DISCUSSION: Students wrote as many music genres as they could think of, and we discussed which genres developed from sources that the musicians could have heard only through recordings (most of them). We discussed the wide influence of African roots on many American styles of music, including rock'n'roll. We looked at Wikipedia's list of music styles. We discussed formats and the history of recorded music.

SHOW AND TELL: Edison's cylinder, shellack records, vinyl 45s and LPs, 8-track tape, and album of recordings of "Louis Louis" and a page from a book about the song and the FBI's investigation into its lyrics.

DVD: We viewed the first part of This Film is Not Yet Rated, an analysis and commentary on the Motion Picture Association of America's rating system.  

QUIZ MAKE UPS:  Missed quizzes or low quiz scores on Quizzes 1 to 7 can be made up by answering the Self-Quiz questions (in the light blue boxes) within each chapter for each missed quiz. You can find the questions at my De Anza Website. Each quiz question is worth one point. If you got a grade of 0 or missed a quiz, answer 10 questions for that chapter.  The responses should include the questions and should be typed (or very neatly written), with the chapter clearly labeled and handed in. Bullet points are OK.

HOMEWORK: Read Chapter 8 - Radio and complete workbook. Turn in take-home Chapter 7 quiz on Tuesday.

BLOG 5: Movies or Recordings (20 points). Please note that the assignments have several steps. To get full points, complete all steps. To make the experience more pleasant for your readers, use friendly links and embeds. You can find instructions for links and embedding on YouTube.

Write 2-3 sentences about your favorite movie of 2010-11 and why you liked it. Write 1-2 more sentences about your all-time favorite movie and why you like it. In which format(s) did you first see these movies? Add links to both in rottentomatoes.com or IMDB.com  Find and embed a trailer for one or both of the movies.      

OR

Write 2-3 sentences about your favorite sound recording of 2010-11 and why you liked it. Write 1-2 more sentences about your favorite oldie and why you like it. In which format(s) did you first hear these recordings? Add or embed links to Amazon.com, YouTube.com or other sites where others can listen to your recordings (or samples). 

Visit other students' blogs and leave your comments!

Class 9 - Movies

DISCUSSION: We discussed genres of movies, foreign and independent movies, duties of director and producer, and the MPAA (Motion Picture Association of America) and its rating system.

SHOW AND TELL: We discussed the concept of "persistence of vision" by passing around a deck of cards and viewing Eadweard Muybridge's horse photos. We also looked at 8mm and 16mm film.

POWER POINT: We looked at clips from "Birth of a Nation" "The Jazz Singer," and "pre-Code" movies, the three movies worst ever made (from the DVD 50 Worst Movies ever made), movie cliches and product placement.